Here are just a few of the core benefits (for Tweeters, Twitter itself, and anyone using one of Google's myriad services) of a Google acquisition of Twitter, as I see them:
1. API expansion. Twitter has a wonderfully easy-to-use API that has driven the development of countless third-party apps, but it's also a bit of a mess. It helps my favorite Twitter interface, TweetDeck, to run, but it's also responsible for TweetDeck choking up a few times a day as it runs out of API calls. Google could throw some development resources at it and clean up that API in no time. Soon after, we'll see the API plugging Twitter into virtually every Google app and service. Think ubiquity and you get the idea.
2. No need for a business plan. Twitter would no longer be on its own and have to come up with a way to make money. It would be nice if Twitter did, but once Google owns Twitter, the cash burn won't seem so intense. Twitter can continue to grow while Google looks for a painless way to introduce AdSense to the service.
3. Live tweets with YouTube video. Video consumption could become a communal experience. You get a tweet that I'm watching the latest dancing-man video ("Where the Hell Is Matt?"), follow the link, and then we can live tweet together about just how stupid the video really is.
Sabtu, 04 April 2009
Google acquisition of Twitter,
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